Where
Exactly where you're losing customers
Not just how many leave, but when. Whether your leak is in the first fortnight, around payment day or months in, you'll see it clearly.
Customer retention for health and wellness brands
What if you knew exactly where your customers are leaking?
Most brands know how many customers they lose. Very few know when they leave, or why. Our audit shows you both, what it's costing you, and what to fix first.
Delivered within 2 working days. Backed by our guarantee. Founding price for our first two brands.
4 days before payment
Many customers decide to leave just before they're charged.
A message that arrives after the payment arrives after the decision. We show you what to send, and when.
EGExample Greens Co.
Your next pouch ships on Friday
Hi Sam, your next order is due on Friday. Want to change anything first?
Keep it as it is
Skip this month
Swap flavour
Every 6 weeks instead
From our sample audit
Read the sample audit
37 in 100
new subscribers gone by day 90, most before the product became a habit.
10 leave in the first two weeks
17 leave while the habit is forming
10 leave around the third payment
Example brand. Modelled figures.
Psychology-led diagnosis
Built for Shopify, Klaviyo and subscription apps
Delivered in 2 working days
Results guarantee
Works with the tools you already use
ShopifyKlaviyoRechargeSkioSmartrrLoopStay AIHubSpotMailchimpStripeWooCommerce
Why Chikabonita Global
Your data tells you what happened. We tell you why.
Every retention agency can show you where customers drop off. Your dashboard already does. What it can't show you is what was going on in your customer's mind when they decided to leave.
We read your customer data through the lens of consumer psychology: what stage the customer was at, what they were feeling, and what would have kept them. Once you know why, the fix is obvious. Without it, you're guessing.
Led by Chika DanielFounder. 10+ years in digital marketing. BSc Psychology, MSc Management with Digital Marketing.
What happened
Where and when your customers leave, from your own data.
Why it happened
The psychology behind each drop-off, in plain English.
What to change
The fix that addresses the cause, not the symptom.
The four stages
Where are your customers leaking?
Customers don't leave at random. They leave at predictable points, for predictable reasons. Pick a stage to hear what your customer is thinking.
Imprint, days 0 to 14
"I've bought it. Now what?"
They haven't built a routine yet, so leaving costs them nothing.
Warning sign
Cancellations before the second order.
The fix
Give them a reason to stay before the novelty wears off.
See it before you buy
This is what your audit looks like.
Eight clear pages: where customers leave, why, what it costs, and the exact fixes in order. Read a full example built for a fictional supplement brand.
Get the full sample audit
Free. Read it online straight away.
- The four-stage diagnosis in action
- Example emails you can adapt
- The eight-week fix plan
Welcome emailsPayment remindersCancellation flowsFailed paymentsSkip and pauseWin-back
The cost of leaking
Losing customers costs far more than it looks.
Over half
of people who sign up to a subscription cancel within six months. More than a third go within three.
McKinsey & Company, 20185 to 25×
more expensive to win a new customer than to keep an existing one.
Harvard Business Review, 201425% to 95%
more profit from keeping just 5% more of your customers.
Bain & Company research, reported in HBR, 20141 in 4
subscription cancellations come from failed payments, not from customers choosing to leave.
Stripe data, reported by Churnkey, 2025
Leak calculator
Calculate what your customer leak is costing you right now.
Enter three numbers from your Shopify or subscription dashboard. A rough figure is fine.
Subscribers, or customers who buy from you regularly.
Customers who cancel or stop reordering. Most brands sit somewhere between 4% and 12%.
Revenue leaving with lost customers each month
£7,350
175customers lost each month
2,100customers lost over a year if nothing changes
An estimate from your inputs. The exact cost, and how much of it you can keep, is reviewed in your audit using your own data.
Find out where it's leaking
What your audit tells you
Four answers you don't have today.
How much
What it's costing you
The revenue walking out every month, what you're spending to replace those customers, and what keeping them would be worth, worked out from your own numbers.
"Do I actually still use this?"
Around the third payment, many customers review their bank statement.
Why
Why they're leaving
The psychology behind each drop-off, explained simply, so you fix the cause instead of throwing discounts at the symptom.
1Fix failed payments
2Add the payment reminder
3Rebuild the first two weeks
What next
What to fix first, and how
Your fixes ranked by what they're worth to your business, with example emails ready to use and an eight-week plan your team can follow.
Is this for you?
Built for one kind of brand.
This is for you if
- You sell health, wellness or supplement products that customers buy again and again
- You sell online, on Shopify or a similar platform, with or without a subscription app
- You have a few hundred repeat customers or more
- You know you're losing people, but not exactly where or why
It isn't for you if
- You're pre-launch, or your product is a one-off purchase
- You're looking for someone to run your ads or grow traffic
- You want more emails sent without knowing why customers leave
2 daysfrom your completed form to your audit, counting working days
4 stagesof your customer journey checked
1 planyour fixes in order, ready to build
How it works
From booking to your plan in 2 working days.
Every audit is led by Chika DanielFounder of Chikabonita Global. 10+ years in digital marketing, trained in psychology.
- Step 1
Book your audit
Choose the audit, or the audit with guidance: your priority emails written for you and two calls with our founder.
- Step 2
Answer 6 quick questions
About five minutes. Upload your customer export, and screenshots of your emails if you have them.
- Step 3
We find your leaks
We read your customer data stage by stage and work out why people are leaving.
- Step 4
Get your audit
A clear report, as a PDF or a private web page: where you're leaking, what it's costing, why, and exactly what to do first.
The difference
Same customers. A different question.
Most retention help asks "what should we send next?" We ask "why are they leaving?"
Typical retention help
- Starts by adding more emails
- Reports one churn number
- Asks you to commit to a monthly retainer
- Tells you "your open rate is down"
- Uses discounts to stop cancellations
Chikabonita Global
- Starts by finding out why customers leave
- Shows exactly when in the journey customers leave
- Gives you a fixed-price diagnosis first
- Tells you "customers are cancelling before their second payment, and here's why"
- Fixes the reason, so you don't need discounts
"More emails won't fix a leak you can't see. I want you to know why your customers leave, and stop it."
Chika Daniel, Founder, Chikabonita Global
Book your audit
Find your leak this week.
One fixed price. No retainer, no long contract.
Founding offerOur first two brands on each plan get the founding price, in return for honest feedback and permission to share their results without naming them.
The audit
£500£399one-off
Founding price, first two brands only
- Where your customers are leaking, stage by stage
- What it's costing you each month
- Why they leave, explained simply
- Your fixes ranked, with example emails
- An eight-week plan and the numbers to watch
- Delivered within 2 working days
The audit with guidance Recommended
£999£799one-off
Founding price, first two brands only
- Everything in the audit
- Your three priority emails written for you, ready to load into Klaviyo or your email tool
- Feedback on your new emails and cancellation flow before they go live
- A 30-minute call to walk you through your findings
- A second 30-minute call within 30 days to check what you've built
- Unlimited email support for 30 days while you implement
Our results guarantee
Put the three priority fixes from your audit live within 30 days. If your early retention hasn't improved 12 weeks after they go live, we'll work with you free of charge for up to 6 weeks to get it moving. And if you'd still rather have your money back after that, you'll get a full refund.
Early retention means the share of new customers still buying from you at day 60, measured against the baseline in your audit. Full terms in our refund policy.After payment you'll go straight to a short form. Your audit arrives within 2 working days of a completed form.
Questions
Questions founders ask.
Do you need access to our systems?
No. We need a customer or subscription export with first order dates, repeat orders, cancellations and failed payments, plus screenshots of your customer emails and cancellation steps. Read-only access is welcome but never required, and we never need card details.
Is our data safe?
We ask for exports without customer names, email addresses or card details, so we see what your customers did, not who they are. Your data is used only for your audit, stored securely, never sold or shared for marketing, and deleted when your guarantee period ends or sooner if you ask. Our privacy policy sets out exactly how it's handled.
We don't sell on subscription. Can you still help?
Yes. If your customers buy from you again and again, the same stages apply: the first order, building the habit, the moment they decide whether to reorder, and becoming loyal. We work from your Shopify order history instead of a subscription export. If you do use a subscription app, such as Recharge, Skio, Smartrr or Loop, we work from its export.
How is this different from Klaviyo's own reports?
Your reports show what happened: opens, clicks, cancellations. The audit explains why it happened, at which stage of the customer journey, and which change would stop it. That's the part a dashboard can't give you.
Are we too small for this?
If you have a few hundred repeat customers, there's enough data to see where and when people leave. Below that, the patterns are harder to read, and we'll tell you honestly before you pay.
What if we don't see results?
Put the three priority fixes live within 30 days. If early retention hasn't improved 12 weeks after they go live, we work with you free of charge for up to 6 weeks. If you'd still rather have your money back after that, you get a full refund. We wait 12 weeks because that's the shortest time in which day-60 retention can be measured fairly.
Will you just tell us to send more emails?
No. Most of our recommendations are about timing and the right message at the right stage. Often that means fewer emails, not more, and fewer discounts too.
Your next step
Your customers are leaking somewhere. Find out where.
A fixed-price audit, delivered in 2 working days, backed by our results guarantee.
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© 2026 Chikabonita Global. All rights reserved.Chikabonita Global is a trading name of Chika Daniel, United Kingdom.